Welcome
Welcome to ABN's branding guidelines! Whether you're one of our amazing partners, a sponsor, or looking to represent ABN in the wide world of esports, our goal is to be as recognizable as possible to everyone.
Our COLORS
Primary color
Secondary color
Secondary color
Secondary color
Secondary color
Secondary color
Tertiary color
Secondary color
Tertiary color
Approved Logos
ABN's full wordmark logo
Used mainly for promotional material, such as statements, posters, or video ending screens, ABN's full logo includes both the recognizable arrowhead and abbreviation, as well as our full name wordmark. This logo is not meant to be placed on cars as part of a livery.
Our iconic look
It's on our website, our social media, and present in each of our pieces of media. The arrow and abbreviation is to the point and directed.
The arrow is permitted to be either ABN Orange, ABN Black, or ABN White when used by third parties. The ABN abbreviation is permitted to be color-shifted to fit the needs of those using the logo.
HTL Cup Series action back on ABN!
HTL Cup Series action is back on ABN screens, just in time to set the playoff grid! Join us on May 19th at 8:15 pm ET for the regular season finale at Daytona!